Ford Rouge Factory Tour 2.0

Dearborn, MI

Put yourself at the center of sheer manufacturing might. Beyond the awe-inspiring sweep, scale, and action of the real-life floor where the new military grade aluminum-alloy body of the Ford-150 is made, get set for some eye-opening encounters with the technology of tomorrow.

The Ford Rouge Factory Tour completed a $4.7-million upgrade to better tell the story of the new Ford F-150 pickup. Think lasers, 3D projects, interactive displays and winking robots.

The Rouge tour, part of the Henry Ford museum, offers the public a look at a working auto assembly plant. The tour is reinvented so that visitors can watch the Ford F-150 being built. It also includes historic displays of key antique vehicles and two theaters with films and displays.